1.

___ Goal or vision is clearly stated.
___ You can measure your success.**

2.

___ Audience performance and/or benefit is clearly stated.
___ You can measure audience performance/benefit.**

3.

___ Audience experience and prior knowledge are indicated.
___ Audience attitudes and interests are indicated.
___ Audience current abilities are stated.
___ Audience demographics are stated.
___ Primary and secondary audiences are indicated.

4.

___ Content is well organized and written clearly with no grammatical or spelling errors.
___ Content contains main topics and sub topics.
___ Content takes into account audience analysis data.
___ Content matches identified goal and expected audience.
performance/benefit.
___ Content can be adequately covered in time allotted for project.**

5.

___ Clear overview of program is included.
___ Description is from audience's point of view and includes what the audience will see or do.
___ Overall mood, style, or effect is described.
___ Storylines and themes are included.
___ Descriptions of characters, scenes and locations are provided.
___ Presentation methods are described. **
___ Audience environment is described. **

URL: http://www.mcli.dist.maricopa.edu/authoring/studio/
            guidebook/rfp_checklist.html